To display the equivalent of the \LaTeX{} macro in HTML, use:

<span style="font-family: serif;">L<span style="left: -0.16em; top: -0.3ex; position: relative;">A</span><span style="left: -0.21em; position: relative;">T</span><span style="left: -0.1667em; top: 0.5ex; position: relative;">E</span><span style="left: -0.125em; position:relative;">X</span></span>

or, if you plan to use it repeatedly, add to the stylesheet:

	/* LaTeX */

	.texL, .texA, .texT, .texE, .texX {
		font-family: serif;
	}

	.texA {
		left: -0.16em;
		top: -0.3ex;
		position: relative;
	}

	.texT {
		left: -0.21em;
		position: relative;
	}
	.texE {
		left: -0.1667em; top: 0.5ex; position: relative;
	}

	.texX {
		left: -0.125em;
		position:relative;
	}

and in the HTML file use:

<span class="texL">L</span><span class="texA">A</span><span class="texT">T</span><span class="texE">E</span><span class="texX">X</span>